Point of View (Thought Leadership)

Best for

Audience

Executives, experts, analysts

Use when

You see a shift others haven't named yet.

Structure

Thesis → Evidence → Implication → So what → Invite discourse

Copy-paste template

Unpopular opinion:

[Thesis — one sentence]

Everyone is optimizing for [X].
The next edge is [Y].

Three signals I'm watching:
1. [Signal + why it matters]
2. [Signal]
3. [Signal]

Implication for [audience]:
→ [What to start]
→ [What to stop]

This isn't prediction for clicks.
It's how we're betting at [company/role].

Where do you disagree?

Field notes

Thesis must be falsifiable. Signals beat platitudes. End with genuine invitation to disagree.